Jagunbae

Small, independent, and spirited.
Jagunbae is based in Jeju, Korea. Its founders Kang and Ko explore and practice ways to better understand self-understanding and self-expression.

Self-Understanding and Self-Expression
We work together on projects with people eager to explore and articulate their true selves. This includes everything from group gatherings and workshops to competitions, podcasts, and publications. In Jagunbae, we become each other's audience and fellow performers, sharing the stage as equals.

Output-Centric
At the heart of Jagunbae is the belief that it's essential to bring your ideas to life through concrete creations. By sharing these works with one another and the wider world, we embrace the raw essence of creativity, navigating tension, facing challenges, feeling vulnerable, and driving personal growth. In the end, it's far more terrifying to live with unspoken thoughts than to risk criticism.

Breaking from Norms, Authority, and Centralization
We hold that genuine self-understanding and expression demand stepping away from the expected. Jagunbae celebrates the drive to redefine personal norms and steers clear of dependence on established systems. No matter what others might say, we pursue the knowledge we seek, craft what inspires us, and voice what truly matters to us.